Here's what it says on the tin:
'Ensure your décolletage is smooth and wrinkle free with La Decollette's ingenious Anti–wrinkle bra, exclusive to Selfridges. Best used with La Decollete's Anti–wrinkle cream for optimum results, this pillow–like bra keeps the breasts in place, preventing the vertical wrinkles that sleeping on your side can cause. With fully adjustable straps that fasten behind your back, this is an inventive way of keeping your neckline looking and feeling good for years to come. One size fits all.'
I'm ALL for wrinkle protection- but I don't think I've seen anything as unglamorous than this since I bought a fleecy onesie. (I suppose the bows kind of up its glamour credentials...)
Great invention or too fugly for words? I'm kinda torn.